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От автора...................................................................................................................................................................................................... 2
Глава 1 ИСТОРИЧЕСКОЕ ЗНАЧЕНИЕ ТЕРМИНА «МЕНЕДЖМЕНТ»......................................................................................... 5
Античный демагог...................................................................................................................................................................................... 5
Деспотия — неограниченная власть.................................................................................................................................................... 5
Своекорыстный искатель популярности............................................................................................................................................. 5
Педагог и наставник.................................................................................................................................................................................. 5
Предприниматель и менеджер................................................................................................................................................................ 6
Искусство выездки..................................................................................................................................................................................... 6
Мотивация добровольного подчинения.............................................................................................................................................. 7
Невидимые факторы успеха................................................................................................................................................................... 7
Менеджер — наемный работник........................................................................................................................................................... 7
Мальчик на побегушках?........................................................................................................................................................................ 7
Вопросы к главе.......................................................................................................................................................................................... 8
Глава 2 УПРАВЛЕНЧЕСКИЕ РЕВОЛЮЦИИ......................................................................................................................................... 8
Первая управленческая революция...................................................................................................................................................... 8
Деловые отношения и письменность.................................................................................................................................................... 8
Вторая управленческая революция...................................................................................................................................................... 9
Третья управленческая революция....................................................................................................................................................... 9
Четвертая управленческая революция................................................................................................................................................ 9
Профессионализация менеджера........................................................................................................................................................ 10
Специализация менеджера................................................................................................................................................................... 10
Корпоративный менеджмент................................................................................................................................................................ 10
Пятая управленческая революция...................................................................................................................................................... 11
Вытеснение капиталиста....................................................................................................................................................................... 11
Зарождение теории менеджерской революции............................................................................................................................... 11
Усиление и господство бюрократии.................................................................................................................................................. 12
Менеджеры как социальный класс..................................................................................................................................................... 12
Отделение собственности от контроля.................................................................................................................................................. 12
Менеджмент-бум...................................................................................................................................................................................... 13
Грядет ди новая управленческая революция?................................................................................................................................ 13
Управленческие революции в России................................................................................................................................................ 14
Вопросы к главе....................................................................................................................................................................................... 15
Конкретный пример 1. Свод законов Хаммурапи.......................................................................................................................... 15
Вопросы к примеру................................................................................................................................................................................. 16
Конкретный пример 2. Школа чиновников в Древнем Египте.................................................................................................... 16
Вопросы к примеру................................................................................................................................................................................. 17
Глава 3 АНТИЧНОСТЬ: ЗАРОЖДЕНИЕ ЦИВИЛИЗОВАННОГО МЕНЕДЖМЕНТА............................................................. 17
Кибернетика — искусство управления............................................................................................................................................. 17
Ойкономия— управление хозяйством.............................................................................................................................................. 18
Самый рентабельный бизнес................................................................................................................................................................ 18
Прекраснее и рациональное................................................................................................................................................................. 19
Цивилизация венчурных фирм............................................................................................................................................................. 19
Философы — предприниматели.......................................................................................................................................................... 20
Цивилизация культурного рынка........................................................................................................................................................ 20
Партисипативный менеджмент древних греков.............................................................................................................................. 21
Вопросы к главе....................................................................................................................................................................................... 21
Глава 4 МАКИАВЕЛЛИ: ТЕХНОЛОГИЯ ВЛАСТИ И ДИДЕРСТНА............................................................................................ 21
Провозвестник европейского менеджмента..................................................................................................................................... 21
Историческое лицо эпохи...................................................................................................................................................................... 22
Страсть к приобретеним и страх потерять....................................................................................................................................... 22
Победителей не судят............................................................................................................................................................................. 22
Воля к власти............................................................................................................................................................................................ 23
Свобода — всего лишь желание не быть угнетенным.................................................................................................................. 23
Толпа идет за видимостью успеха...................................................................................................................................................... 24
Страх и любовь........................................................................................................................................................................................ 24
Честный ошибается чаще...................................................................................................................................................................... 24
Руководитель не должен быть щедрым............................................................................................................................................. 25
Полезнее держать в страхе................................................................................................................................................................... 25
Быть щедрым — значит быть зависимым......................................................................................................................................... 25
Вознаграждай постепенно, наказывай сразу.................................................................................................................................. 25
Качества льва и свойства лисицы....................................................................................................................................................... 26
Зависть порождает врагов, напористость — сторонников......................................................................................................... 26