Once the presidential preference vote is tallied, caucus participants elect representatives for their preference who attend the meeting convened as the next stage in the process. Precinct caucuses are usually followed by county or congressional district meetings, with a smaller number of representatives selected at each stage—based on support for them or the candidate they favor—to go on to the next level. Delegates to the national convention are finally chosen by the representatives to the congressional district caucus or the state convention, or both.
A primary is a state-run election for the purpose of nominating party candidates to run in the general election. In a primary election, a political party, in effect, holds an election among its own members who will represent it in the coming general election. Any number of party members can run for an office in a primary. But only the winning candidate can represent the party in the general election. Parties learn from the primary votes which candidates the members of their parties prefer. When several candidates enter a primary, the winner may receive less than 50 percent of the vote. Some states, especially in the South, then hold a run-off primary, in which the two candidates with the highest number of votes run against each other.
Nearly all states have a binding primary, in which the results of the election legally bind some or all of the delegates to vote for a particular candidate at the national convention, for a certain number of ballots or until the candidate releases the delegates. A handful of states practice a non-binding primary, which may select candidates to a state convention which then selects delegates. Also, presidential preference contests exist, which are merely "beauty contests" or straw polls that do not result in the selection of any delegates, which are instead chosen at caucuses. Both parties have rules which designate superdelegates.
In most states, only voters registered with a party may vote in that party's primary, known as a closed primary. In some states, a semi-closed primary is practiced, in which voters unaffiliated with a party (independents) may choose a party primary in which to vote. In an open primary, any voter may vote in any party's primary. In all of these systems, a voter may participate in only one primary; that is, a voter who casts a vote for a candidate standing for the Republican nomination for president cannot cast a vote for a candidate standing for the Democratic nomination, or vice versa. A few states once staged a blanket primary, in which voters could vote for one candidate in multiple primaries, but the practice was struck down by the U.S. Supreme Court in the 2000 case of California Democratic Party v. Jones as violating the freedom of assembly guaranteed by the First Amendment.
Under the 2008 Democratic Party selection rules, adopted in 2006, delegates are selected under proportional representation, with a candidate requiring a minimum threshold of 15% in a state in order to receive delegates. In addition, the Democratic Party has the right to reject any candidate under their bylaws. Each state publishes a Delegate Selection Plan that notes the mechanics of calculating the number of delegates per congressional district, and how votes are transferred from local conventions to the state and national convention. The Republican Party adopted its rules at the time of the 2004 convention. There are no provisions requiring proportional representation, and as such, many states used the winner take all method in 2004 [13].
Chapter III. The Nominating Conventions
presidential candidate inauguration electoral
The United States presidential nominating convention is held every four years in the United States by the political parties who will be fielding nominees in the upcoming U.S. presidential election. The formal purpose of such a convention is to select the party's nominee for President, as well as to adopt a statement of party principles and goals known as the platform and adopt the rules for the party's activities, including the presidential nominating process for the next election cycle.
The writers of the Constitution of the United States did not outline a procedure for nominating a President. Until the early 1830’s, a party’s supporters in Congress or in state legislatures usually nominated the party’s candidate for President.
The Anti-Masonic Party held the first national nominating convention in September 1832. The first convention that closely resembled today’s gatherings was that of the Democratic-Republican Party in 1832. Soon, the convention became the established procedure in the United States for nominating presidential candidates[1;381].
Due to changes in election laws and the manner in which political campaigns are run, conventions since the last quarter of the 20th century have virtually abdicated their original roles, and are today mostly ceremonial affairs. The two major conventions are the Democratic National Convention and the Republican National Convention. Some minor parties also select their nominees by convention, including the Green Party, Libertarian Party, Constitution Party, and Reform Party USA.
The convention cycle begins with the official “call” to the convention, customarily issued by the national committees of the two major parties some 18 months in advance. The “call” is an invitation from the national party to the state and territory parties to convene to select a presidential nominee. It also sets out the number of delegates to be awarded to each, as well as the rules for the nomination process.
The convention is typically held in a major city selected by the national party organization 18–24 months before it is to be held. As the two major conventions have grown into large, publicized affairs with significant economic impact, cities today compete vigorously to be awarded host responsibilities, citing their meeting venues, lodging facilities, and entertainment as well as offering economic incentives.
The location of early conventions was dictated by the difficulty of transporting delegates from far-flung parts of the country; early Democratic and Whig Conventions were frequently held in the central Eastern Seaboard port of Baltimore, Maryland. As the U.S. expanded westward and railroads connected cities, Midwestern cities such as Chicago, Illinois became the favored hosts [8]. In the present day, political symbolism affects the selection of the host city as much as economic or logistical ones do. A particular city might be selected to enhance the standing of a native son, or in an effort to curry favor with residents of that state.
Although conventions of both the Democratic and Republican parties are opened by a temporary presiding officer, election of a permanent chair is usually one of the first points in the order of business. The Permanent Chair, who presides for the balance of the convention, is usually a senior party figure, most often the party leader in the House of Representatives. The party’s national committee also designates a person to kick off the convention with a rousing speech called the keynote address. Members of Congress or other important party members usually are chosen for these positions. The committee also picks a convention site.
Much of the convention’s official business is carried out by special committees. Committees of the national conventions prepare reports for the conventions on delegate credentials, rules of procedure, and party platforms. The full convention ratifies or amends the respective recommendations from each of these committees.
Contemporary national conventions are generally held over a four-day period, with both the Democratic and Republican parties observing similar schedules. The proceedings are regularly interspersed with films honoring party figures. A continuing procession of party notables, usually selected to reflect the party's diversity, offer short speeches throughout the proceedings, while clergymen from various denominations offer invocations and benedictions to open and close each session.
The first day of a national convention is generally devoted to routine business. The convention is called to order by the national party chair, the roll of delegations is called, and the temporary chair is elected. Welcoming speeches are delivered by the mayor of the host city and often the governor of the state in which the convention is held. Committee appointments, which have been previously announced, are ratified. The Democrats generally install permanent convention officers at the first session, while the Republicans, in recent years, have completed adoption of credentials, rules, and the party platform before turning over convention proceedings to the permanent chair, usually on the second or third day.
The Democratic Convention keynote address is also delivered on the first day of convention proceedings. The Republicans tend to schedule keynote speeches for later in the convention, usually at the second session. The keynote address sets the themes and tone of the convention and often of the general election campaign to follow. The keynote address is highly partisan in tone and content. It extols the party record and the incumbent President, when the party holds the White House. It attacks the opposition candidates, policies, and record.
Routine convention business often spills over into the second day of proceedings, as reports of the credentials, rules, and platform committees are debated and approved by the delegates. While the acceptance of delegate credentials is usually a perfunctory procedure, in some years credentials have been hotly contested as rival slates of delegates from the same state, representing contending factions, were presented.
Adoption of the Rules Committee report, setting convention procedures, is another important function usually completed on the second day of the convention. Consideration of the committee report has occasionally been accompanied by spirited debate, particularly in a close convention when delegates have sought to boost their candidate's chances by securing rules changes.
Adoption of the party platform is one more task completed on the second day of a convention, although consideration of proposed amendments to the Platform Committee draft will occasionally continue into the third day.
The party platform, a statement of principles and policy proposals, is prepared in advance by the Platform Committee, but is sometimes amended on the floor through minority reports. These reports are filed by those who were unsuccessful in incorporating their views into the draft version. Consideration of minority reports by the convention is contingent upon obtaining a threshold level of delegate support.
The third day of national conventions is usually reserved for the nomination of the presidential candidate. In recent years, the nomination is accomplished in one evening, with only one ballot. Delegates officially recommend the nomination of candidates in nominating speeches, in which the speaker praises the accomplishments of the candidate. Each speech may build to a climax that triggers a massive demonstration in the convention hall. Delegates and other supporters of the candidate parade wave banners, throw confetti, and cheer.
The roll call begins after all nominating speeches have been made. In the roll call, each state and territory casts a ballot that indicates how many of its delegate votes it is awarding to each candidate. The candidate who gets a majority of the votes of all the delegates at the convention formally becomes the party’s nominee. If no candidate receives a majority, more ballots would be cast until enough delegates switch their votes to give one candidate a majority. However, a second ballot has not been required at any Democratic or Republican national convention since the early 1950’s.
The fourth and final day of the convention is usually dominated by the nomination of thevice presidential candidate and the presidential and vice presidential nominees’acceptance speeches. In a current practice embraced by both parties, the choice of a vice presidential nominee remains the prerogative of the presidential candidate. The procedure for nominating the vice presidential candidates mirrors that for the presidential candidates, with the name placed in nomination by a prominent party leader, seconded by others, and followed by a roll call of the states (often a motion to nominate by acclamation occurs in place of the roll call).
Following his or her nomination, the vice presidential candidate delivers an acceptance speech which is followed by the last major activity of the convention — the presidential nominee’s acceptance speech.
Democratic nominee Franklin Roosevelt, in 1932, was the first candidate both to appear at a national convention, and to deliver his acceptance in person. Prior to that time, a committee of party dignitaries customarily visited the candidate to inform him of his nomination.
The candidate’s acceptance speech ranks with the keynote address as one of the highlights of the convention, and it serves as its finale. It provides an opportunity for the nominee to establish the tone, content, and general themes of the election campaign to come, while providing incumbent Presidents running for reelection with the opportunity to defend their record and seek a renewed mandate from the voters.
Immediately following the nominee’s acceptance speech, the presidential nominee is joined on the podium by the vice presidential nominee, their spouses, families, defeated rivals and other party leaders for the traditional unity pose. Shortly afterwards, the convention is adjourned sine die.
Chapter IV. The General Election Campaign
Adjournment of the national nominating conventions marks the beginning of the next phase of the presidential election process — the general election campaign. In the months following the conventions, the candidates, parties, and campaign organizations seek to build a winning popular and electoral vote coalition.
Labor Day (the first Monday in September) has traditionally marked the start of the general election campaign. However, in practice the campaign begins much earlier, because the nominees are known long before the national conventions.
The general election campaign is publicly funded through the taxpayer check-off system. Since public financing was introduced in the 1970s, all Democratic and Republican candidates have opted to receive federal matching funds for the general election; in exchange for such funds, they agree to limit their spending to an amount equal to the federal matching funds they receive plus a maximum personal contribution of $50,000. By 2004 each major party nominee received some $75 million [10].
Minor party presidential candidates face formidable barriers. Whereas Democratic and Republican presidential candidates automatically are listed first and second on general election ballots, minor party candidates must navigate the complex and varied state laws to gain ballot access. In addition, a new party is eligible for federal financing in an election only if it received at least 5 percent of the vote in the previous election. All parties that receive at least 25 percent of the vote in the prior presidential election are entitled to equivalent public funding.
Establishing a general election campaign organization is one of the main tasks of the nominees immediately after the conventions. In recent years, presidential campaigns have been managed by separate candidate-centered organizations, ad-hoc groups assembled for the specific purpose of winning the election [4;260]. After the conventions, these committees are usually expanded from the nominee’s primary organization to include key party professionals and staff from the campaigns of rival contenders for the nomination.
The campaign organization prepares the campaign plan, schedules appearances by the nominees and surrogate campaigners, conducts opposition and survey research, manages the national media campaign, and conducts both voter registration and get-out- the-vote (GOTV) drives. The organization is organized on the national, state, and local levels, overlapping, especially on the local level, existing party structures. The campaign organization seeks to broaden the candidate’s appeal beyond committed partisans, bringing his or her message to the largest number of independent voters possible and to dissatisfied members of the other party.
Campaign plans detail the strategy and tactics which the campaign organizations and candidates hope will bring a winning combination of electoral and popular votes in the general election. They specify the issues to be emphasized by the nominees and aspects of the candidates’ personal image they hope to project to the voters. They include: plans of attack on the platform, issues, and candidates of the opposition; targeting of socioeconomic, ethnic, and religious groups deemed to be most amenable to the campaign message; assessments of the ticket’s strengths and weaknesses in various states; and decisions on which geographic areas the candidates should concentrate in order to assemble an electoral college majority.