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11. Cheskin Research and Beatnik. Research report. Sound and Brand. March 1999
12. Yorkston, Menon. A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments. Journal of consumer research, 2004.
13. How does a Company sound? Network Executive/ www.thetimes.co.uk/appointments/
[1] "Think back to the last time you went to the cinema," says Mr Weiss. "What reduced you to a quivering jelly in your seat or made the tears roll down your cheeks? Probably the soundtrack."
How does a Company sound? Network Executive/ www.thetimes.co.uk/appointments/
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[3] Гэд Т. 4D брендинг: взламывая корпоративный код сетевой экономики. Изд-во Bookhouse Publishing, 2000.
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[5] Barrio and Carles. Madrid - Acoustic Dimensions of Inhabited Areas: Quality Criteria. The Soundscape Newsletter Number 10, February, 1995.
[6] Крылова А.В. Звук в рекламе: учебное пособие. – Ростов н/Д.: Феникс, 2008.
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[9] Cheskin Research and Beatnik. Research report. Sound and Brand. March 1999
[10] Yorkston, Menon. A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments. Journal of consumer research, 2004.