a) He reflected that he had no right to do this.
b) Her unfounded accusations reflected on her credibility.
c) The sea reflected back the bright sunlight.
d) I wish you to pause, reflect, and judge before you decide.
e) White walls reflect more light than dark walls.
f) The clouds were reflected in the water.
g) As you get older you begin to reflect on the uncertainty of life.
3. Find the English equivalents in the text:
прикладное искусство, различные силы, рекламный дизайн, дизайн торговой марки продукта, эффективные технологии, общие образы, движение, культура массового рынка, предложил новую палитру, ранее, продолжительный эффект, широкий выбор
4. Find the synonyms in the text:
energetic (vigorous), to devote, idea, to make famous, power (energy), offer, to inspire, to use, available, inadmissible, inside of the house, vogue
5. True or false?
1) Pop Art appeared in the middle of the twentieth century.
2) Pop Art is a style in the applied arts.
3) A high-powered business had no intention to invest money into advertising.
4) The appearance of Pop Art is connected with the development of advertising.
5) The concept of Pop Art is against mass-media culture.
6) The Pop Art movement left an insignificant trace in the sphere of design.
6. Answer the questions to the text;
1) Is design important in business and advertisement? Why?
2) What factors influenced the applied arts in the middle of the 20th century?
3) When did advertising appear? Why did it start developing rapidly?
4) What types of design are there nowadays?
5) When and where did the Pop Art movement come into being?
6) What is Pop Art? What does it deal with?
7) What are the features of the Pop Art style?
Using answers to the questions speak about the Pop Art style. Make up a dialogue “An interview with a representative of Pop Art”.
7. Translate into English:
1) Рекламный дизайн является одним из важных аспектов эффективной маркетинговой технологии.
2) Поп-арт привнес новую силу в сферу прикладного искусства.
3) Представители направления поп-арт использовали новую палитру цветов.
4) Поп-арт вдохновил декораторов использовать яркую и дерзкую палитру цветов для дизайна интерьера.
8. Project “An advertising agency”. Work in small groups and create an advertising design of a product.
TEXT 6
1. Read the text
Industrial Design is an applied art whereby the aesthetics it improves usability of products. Design aspects specified by the industrial designer may include the overall shape of the object, the location of details with respect to one another, colour, texture, sounds, and aspects concerning the use of the product ergonomics. Additionally, the industrial designer may specify aspects concerning the production process, choice of materials and the presentation of a product to the consumer at the point of sale. Industrial designers make exclusive the visual design of objects. An industrial design consists of the creation of a shape, configuration or composition of pattern or colour, or combination of pattern and colour in three-dimensional form containing aesthetic value.
The use of industrial designers in a product development process improves usability, lowers production costs and leads to the appearance of more appealing products. It is important that in order to be an Industrial Design the product has to be produced in an industrial way, for example, an artisan cannot be considered an industrial designer, although he may challenge the same aspects of a product.
Some industrial designs are viewed as classic pieces that can be regarded as much as work of art as works of engineering.
Industrial design has a focus on concepts, products and processes. In addition to aesthetics, usability and ergonomics, it can also include the engineering of objects, usefulness as well as usability, market placement and other concerns.
Product Design and Industrial Design can overlap into the fields of interface design, information design and interaction design. Various schools of Industrial Design and/or Product Design may specialize in one of these aspects, ranging from pure art colleges (product styling) to mixed programmes of Engineering and Design, to related disciplines like exhibit design and interior design.
Definition of Industrial Design. According to the ICSID (International Council of Societies of Industrial Design): “Design is a creative activity whose aim is to establish the multi-faced qualities of objects, processes, services and their systems in whole life-cycles. Therefore, design is the central factor of innovative humanization of technologies and the crucial factor of cultural and economic exchange”.
artisan – кустарь, мастеровой, ремесленник
to specify – точно определять, устанавливать
concerning - касательно. Относительно
to challenge – 1) ставить под вопрос, оспаривать; 2) бросать вызов, вызывать; провоцировать
usability – пригодность, применимость
to overlap – частично совпадать
related – связанный, родственный
2. Find the English equivalents in the text:
Прикладное искусство, форма объекта, расположение, производственный процесс, потребитель, пространственный (трехмерный), рисунок (узор), производственные цены, произведение инженерного искусства, концентрируется на (обращает внимание на), творческая деятельность, жизненные циклы
3. True or false?
1) Industrial design can help to improve usability of products.
2) Industrial design has no aesthetic value.
3) There are not any works of art among industrial designs.
4) Industrial design pays much attention to the aesthetic value of products.
5) Pure art colleges usually do not have any specialized programme for industrial design.
4. Answer the questions to the text:
1) What is industrial design? What does it deal with?
2) What does industrial design help to improve?
3) What aspects does an industrial designer usually pay attention to?
4) What does industrial design have focus on?
5) Does industrial design concentrate only on aesthetic, usability and ergonomics?
6) In what aspects can industrial design specialize?
Using the answers to the questions retell the text about Industrial Design (7-8 sentences).
5. What word is not a synonym?
1) to improve a) to perfect
b) to develop
c) to create
2) overall a) everywhere
b) universal
c) general
3) consumer a) seller
b) user
c) buyer
4) appealing a) fascinating
b) appreciative
c) attractive
5) various a) multi-faced
b) different
c) another
6) crucial a) important
b) decisive
c) innovative
7) configuration a) confection
b) form
c) shape
8) composition a) combination
b) formation
c) component
6. Match the definitions to the words:
1) … is a frame which supports the painting during its progress.
2) … is a copy of a work of art.
3) … is any public announcement designed to sell goods or publicize an event.
4) … is a large printed picture..
5) … is a picture or diagram used to explain or decorate a text.
6) … is the visual arts based on drawing or the use of line.
7) … is a mental picture of someone or something produced by the imagination or memory.
8) … is the ideas, customs, and art of a particular society.
9) … is a state of peaceful agreement and cooperation.
10) … is the study of the rules and principles of art.
11) … is a branch of commercial enterprise concerned with the manufacture of a specified product.
12) … is the study of the relationship between workers and their environment.
13) … is a person who buys goods or uses services.
14) … is a distinct feature or element in a problem or situation.
poster, industry, reproduction, aesthetics, culture, advertisement, aspect, image, ergonomics, harmony, easel, consumer, illustration, graphic arts
7. Fill in the gaps with the following words: form, combination, composition, texture, pattern, colours, colour,
1) “What … is the paint you bought?” “It’s red.”
2) The cloth has a … of red and white squares.
3) This picture is painted in dark … .
4) The … of the painting is very graceful.
5) The rough … of this material does not let us to use it in our work.
6) That was a badly designed … of the product.
7) The amazing … of these colours in this painting produces a unique effect.
Use these words in the sentences of your own.
TEXT 7
Part 1
1. Read the text
Tricia Foley, author, editor, and product designer loves natural colors and vintage linens. She employs a simple decorating style that is both practical and personal. Showcased in the book, Designer In Residence, her house is a study of simplicity and restraint. It was constructed from stock lumber and easily available parts. The room welcomes guests all summer long with an interior in white, beige, tan, and other natural colors and accessories. She notes; "A classic neutral color scheme creates a soothing background for the life you lead in your home, surrounded by the things that have meaning to you." If you love the idea of simple vintage decor, you will want to hear what else Tricia has to say about decorating...
Q. What are some of the common decorating mistakes made by homeowners? What is your advice on how to avoid or correct those mistakes?
Tricia Foley: "I think that many people try to copy what's trendy rather than trusting their own personal style in decorating a home and then the look doesn't last. If you're really not sure about making decorating decisions, keep a file of pictures of favorite rooms culled from books and magazines to help narrow it down.
"In terms of color for walls, I always do a test patch and live with it to see how the color responds to the light and with the existing furnishings. It's also important to put it all together and make sure that your color palette is compatible and that you're not acquiring furniture and accessories in bits and pieces that don't work together."
Q. What would be your recommendation for "what to do first" in a decorating project?
Tricia Foley: "It makes sense to follow the architectural style of the space. Determine the function of the room and really think about how you will use it. Then furnish it appropriately for those uses. Finally, layer of your own personal style – not someone else's. Aim for personal comfort as well as visual appeal level."
vintage – 1) старинный, классический; 2) устаревший, старомодный; 3) стиль винтаж
lumber – ненужные громоздкие вещи, брошенная мебель и т. п.; хлам
to lead a life – вести, проводить жизнь
homeowner – владелец дома, домохозяин
to trust - доверять
patch – клочок, лоскут, обрывок; обрывок, отрывок, обломок
to cull – отбирать
to respond – отвечать, реагировать; соответствовать
2. Find the English equivalents in the text
полотна, простота, сдержанность, легкодоступный, желто-коричневый, аксессуары, мягкий фон, вид, совместимый (сочетаемый), пространство, соответствующе, определить назначение, обставлять мебелью, уровень визуальной привлекательности
3. Find the synonyms to the following words:
old-fashioned, useful, individual, was built, to greet (to salute), recommendation, to imitate, stylish, room, convenience
4. True or false?
1) Tricia Foley, author, editor and designer, is very fond of vintage décor.
2) Tricia thinks that nowadays it is widespread that homeowners imitate someone else’s style.
3) Tricia usually hangs wallpaper in the room without doing a test patch.
4) It is very important for the interior design that furniture and accessories go well together.
5) You can get personal comfort even if the space of the room is not appropriately used.
5. Fill in the gaps with the following words: compatible, accessories, background, visual, space, comfort, to construct, palette, to furnish, furniture. Then make up your own sentences with the words.
1) She was wearing a pastel green costume with white … .
2) The building company … this magnificent bridge.
3) He paints from a … consisting almost exclusively of grey and mud brown.
4) One can live in … in such alluring interior.
5) It cost a fortune for us … our new flat.
6) The … arts are painting, dancing etc., as opposed to music and literature.
7) This design project is not … with others because of its new approach.
8) That old French table is a very valuable piece of … .
9) We’ll have to clear some … to make room for the new sofa.
10) This young man is a very … interior decorator.
11) The mountains and the dale form the … in this picture.
6. Match the words to their definitions:
1) background a) a flat board used by artists to mix paints
2) accessories b) cosy, convenient,
3) palette c) the scenery or space behind the objects in a picture
4) space d) the large movable articles, such as chairs and tables, that equip a room or house
5) comfortable e) area, room
6) furniture f) ) a supplementary part or object
7. Translate into English:
1) Она предпочитает естественные цвета при оформлении интерьеров.
2) Этот дизайнер любит использовать простой стиль, так как он помогает создать мягкий основной фон для декора.
3) Обычно владельцы домов копируют то, что модно, а не используют свой индивидуальный стиль при оформлении интерьера.
4) Очень важно, чтобы цветовая палитра соответствовала меблировке и аксессуарам интерьера.
8. Give your own design recommendations using the following phrases from the text:
to employ a …decorating style
to welcome the guests with an interior in … colours
to create a … background for the life you lead
to surround oneself with the things that have meaning
not to copy someone else’s style in design
to trust one’s own taste (style)
to make decorating decisions
to collect pictures of favourite rooms from books and magazines
to do a test patch on the wall
to respond to the light and with the furnishings
to be compatible with
to follow the architectural style of the space
to furnish appropriately for uses