Elvis Presley (стр. 2 из 3)
Presley and his manager "Colonel" Tom Parker
On August 15, 1955, Presley was signed by "Hank Snow Attractions", a management company jointly owned by singer Hank Snow and "Colonel" Tom Parker. Shortly thereafter, "Colonel" Parker took full control and recognizing the limitations of Sun Studios, negotiated a deal with RCA Victor Records to acquire Presley's Sun contract for $35,000 on November 21, 1955. Presley's first single for RCA "Heartbreak Hotel" quickly sold one million copies and within a year RCA would go on to sell ten million Presley singles.
Elvis Presley at the Mississippi-Alabama State Fair, 1956
Parker was a master promoter who wasted no time in furthering Presley's image, licensing everything from guitars to cookware. Parker's first major coup was to market Presley on television. First, he had Presley booked in six of the Dorsey Shows (CBS). Presley appeared on the show on January 28, 1956, then on February 4, 11 & 18, 1956, with two more appearances on March 17 & 24, 1956. In March, he was able to obtain a lucrative deal with Milton Berle (NBC), for two appearances: The first appearance on April 3, 1956. The second appearance was controversial pertaining to Presley's performance of "Hound Dog" on the June 5, 1956. It sparked a storm over his "gyrations" while singing. The controversy lasted through the rest of the 50's. However, that show drew such huge ratings that Steve Allen (ABC) booked him for one appearance, which took place early on July 1, 1956. That night, Allen had for the first time beaten The Ed Sullivan Show in the Sunday night ratings, prompting Sullivan (CBS) to book Presley for three appearances: September 9, and October 28, 1956 as well as January 6, 1957, for an unprecedented fee of $50,000. On September 9, 1956, at his first of three appearances on the Sullivan show, Presley drew an estimated 82.5% percent of the television audience, calculated at between 55-60 million viewers.
Parker eventually negotiated a multi-picture seven-year contract with Metro Goldwyn Mayer that shifted Presley's focus from music to films. Under the terms of his contract, Presley earned a fee for performing plus a percentage of the profits on the films, most of which were huge moneymakers. These were usually musicals based around Presley performances, and marked the beginning of his transition from rebellious rock and roller to all-round family entertainer. Presley was praised by all his directors, including the highly respected Michael Curtiz, as unfailingly polite and extremely hardworking.
Presley began his movie career with Love Me Tender (opened on November 15, 1956). The movies Jailhouse Rock (1957) and King Creole (1958) are regarded as among his best early films.
Parker's success led to Presley expanding the "Colonel's" management contract to an even 50/50 split. Over the years, much has been written about "Colonel" Parker, most of it critical. Marty Lacker, a lifelong friend and a member of the Memphis Mafia, says he thought of Parker as a "hustler and scam artist" who abused Presley's reliance on him. Priscilla Presley admits that "Elvis detested the business side of his career. He would sign a contract without even reading it."[26] This would explain the strong influence the Colonel had on Presley. Nonetheless, Lacker acknowledged that Parker was a master promoter.[27]
Cultural impact
Presley and African American music
Even in the 1950s era of blantant racism, Presley would publicly cite his debt to African American music, pointing to artists such as B. B. King, Arthur "Big Boy" Crudup, Jackie Wilson, Ivory Joe Hunter, and Fats Domino. The reporter who conducted Presley's first interview in New York City in 1956 noted that he named blues singers who "obviously meant a lot to him. I was very surprised to hear him talk about the black performers down there and about how he tried to carry on their music."[citation needed] Later that year in Charlotte, North Carolina, Presley was quoted as saying: "The colored folks been singing it and playing it just like I’m doin' now, man, for more years than I know. They played it like that in their shanties and in their juke joints and nobody paid it no mind 'til I goosed it up. I got it from them. Down in Tupelo, Mississippi, I used to hear old Arthur Crudup bang his box the way I do now and I said if I ever got to a place I could feel all old Arthur felt, I’d be a music man like nobody ever saw."[28]Little Richard said of Presley: "He was an integrator. Elvis was a blessing. They wouldn’t let black music through. He opened the door for black music."[29]B. B. King said he began to respect Presley after he did Arthur "Big Boy" Crudup material and that after he met him, he thought the singer really was something else and was someone whose music was growing all the time right up to his death.[30]
Up to the mid 1950s black artists had sold miniscule amounts of their recorded music relative to the national market potential. Black songwriters had mostly limited horizons and could only eke out a living. But after Presley purchased the music of African American Otis Blackwell and had his "Gladys Music" company hire talented black songwriter Claude Demetrius, the industry underwent a dramatic change. In the spring of 1957 Presley invited African American performer Ivory Joe Hunter to visit Graceland and the two spent the day together, singing "I Almost Lost My Mind" and other songs. Of Presley, Hunter commented, "He showed me every courtesy, and I think he's one of the greatest."[31]
However, certain elements in American society began to simply dismiss Presley as no more than a racist Southerner who stole black music. However, in the words of Black R&B artist Jackie Wilson, "A lot of people have accused Elvis of stealing the black man's music, when in fact, almost every black solo entertainer copied his stage mannerisms from Elvis." "Racists attacked rock and roll because of the mingling of black and white people it implied and achieved, and because of what they saw as black music's power to corrupt through vulgar and animalistic rhythms. ... The popularity of Elvis Presley was similarly founded on his transgressive position with respect to racial and sexual boundaries. ... White cover versions of hits by black musicians ... often outsold the originals; it seems that many Americans wanted black music without the black people in it,"[32] and Elvis had undoubtedly "derived his style from the Negro rhythm-and-blues performers of the late 1940's."[33] "Many White people would be surprised to learn that Elvis Presley's hit 'Hound Dog' was first popularized by a Black woman, Big Mama Thornton, (but it was written by the white songwriting team of Jerry Leiber and Mike Stoller). Elvis and his music live on the collective memory of Whites, yet Little Richard, some of whose work Elvis borrowed, has been forgotten."[34] A southern background combined with a performing style largely associated with African Americans had let to "bitter criticism by those who feel he stole a good thing," as Tan magazine surmised.[35] No wonder that Elvis became "a symbol of all that was oppressive to the black experience in the Western Hemisphere".[36] What is more, Presley was widely believed to have said, "The only thing black people can do for me is shine my shoes and buy my records."[37] It was claimed that the alleged comment was been made either in Boston or on Edward R. Murrow's Person to Person.[38] A black southerner in the late 1980s even captured that sentiment: "To talk to Presley about blacks was like talking to Adolph Hitler about the Jews."[39]
In his scholarly work Race, Rock, and Elvis,[40]Tennessee State University professor Michael T. Bertrand examined the relationship between popular culture and social change in America and these allegations against Presley. Professor Bertrand postulated that Presley's rock and roll music brought an unprecedented access to African American culture that challenged that 1950s segregated generation to reassess ingrained segregationist stereotypes. The American Historical Review wrote that the author "convincingly argues that the black-and-white character of the sound, as well as Presley's own persona, helped to relax the rigid color line and thereby fed the fires of the civil rights movement." The U.S. government report stated: "Presley has been accused of "stealing" black rhythm and blues, but such accusations indicate little knowledge of his many musical influences." "However much Elvis may have 'borrowed' from black blues performers (e.g., 'Big Boy' Crudup, 'Big Mama' Thornton), he borrowed no less from white country stars (e.g., Ernest Tubb, Bill Monroe) and white pop singers (e.g., Mario Lanza, Dean Martin)," and most of his borrowings came from the church; its gospel music was his primary musical influence and foundation."
"A danger to American culture"
By the spring of 1956, Presley was fast becoming a national phenomenon[41] and teenagers came to his concerts in unprecedented numbers. When he performed at the Mississippi-Alabama Fair in 1956, 100 National Guardsmen surrounded the stage to control crowds of excited fans. The singer was considered to represent a threat to the moral well-being of young American women. The Roman Catholic Church denounced him in its weekly magazine in an article headlined "Beware Elvis Presley."[42]
In an interview with PBS television, social historian Eric Lott said, "all the citizens' councils in the South called Elvis 'nigger music' and were terribly afraid that Elvis, white as he was, being ambiguously raced just by being working-class, was going to corrupt the youth of America."[43]Robert Kaiser says he was the first who gave the people "a music that hit them where they lived, deep in their emotions, yes, even below their belts. Other singers had been doing this for generations, but they were black."[44] Therefore, his performance style was frequently criticized. Social guardians blasted anyone responsible for exposing impressionable teenagers to his "gyrating figure and suggestive gestures." The Louisville chief of police, for instance, called for a no-wiggle rule to halt "any lewd, lascivious contortions that would excite the crowd."[45] Even Priscilla Presley confirms that "his performances were labeled obscene. My mother stated emphatically that he was 'a bad influence for teenage girls. He arouses things in them that shouldn't be aroused.'"[46]
According to rhythm and blues artist Hank Ballard, "In white society, the movement of the butt, the shaking of the leg, all that was considered obscene. Now here's this white boy that's grinding and rolling his belly and shaking that notorious leg. I hadn't even seen the black dudes doing that."[47] Presley complained bitterly in a June 27, 1956, interview about being singled out as “obscene”.[48] Due to his controversial style of song and stage performances, municipal politicians began denying permits for Presley appearances. This caused teens to pile into cars and travel elsewhere to see him perform. Adult programmers announced they would not play Presley's music on their radio stations due to religious convictions that his music was "devil music" and to racist beliefs that it was "nigger music." Many of Presley's records were condemned as wicked by Pentecostal preachers, warning congregations to keep heathen rock and roll music out of their homes and away from their children's ears (especially the music of "that backslidden Pentecostal pup.") However, the economic power of Presley's fans became evident when they tuned in alternative radio stations playing his records. In an era when radio stations were shifting to an all-music format, in reaction to competition from television, profit-conscious radio station owners learned quickly when sponsors bought more advertising time on new all "rock and roll" stations, some of which reached enormous markets at night with clear channel signals from AM broadcasts.
In August, 1956 in Jacksonville, Florida a local Juvenile Court judge called Presley a "savage" and threatened to arrest him if he shook his body while performing at Jacksonville's Florida Theatre, justifying the restrictions by saying his music was undermining the youth of America. Throughout the performance, Presley stood still as ordered but poked fun at the judge by wiggling a finger. Similar attempts to stop his "sinful gyrations" continued for more than a year and included his often-noted January 6, 1957 appearance on The Ed Sullivan Show (during which he performed the spiritual number "Peace in the Valley"), when he was filmed only from the waist up.
American icon
According to Rolling Stone magazine, "it was Elvis who made rock 'n' roll the international language of pop." A PBS documentary described Presley as "an American music giant of the 20th century who singlehandedly changed the course of music and culture in the mid-1950s."[49] His recordings, dance moves, attitude and clothing came to be seen as embodiments of rock and roll. His music was heavily influenced by African-American blues, Christian gospel, and Southern country.
Presley sang both hard driving rockabilly, rock and roll dance songs and ballads, laying a commercial foundation upon which other rock musicians would build their careers. African-American performers like Little Richard and Chuck Berry came to national prominence after Presley's acceptance among mass audiences of white teenagers. Singers like Jerry Lee Lewis, the Everly Brothers, Buddy Holly, Roy Orbison and others immediately followed in his wake. The Beatles superstar John Lennon later observed, "Before Elvis, there was nothing."
During the post-WWII economic boom of the 1950s, many parents were able to give their teenaged children much higher weekly allowances, signalling a shift in the buying power and purchasing habits of American teens. During the 1940s bobby soxers had idolized Frank Sinatra, but the buyers of his records were mostly between the ages of eighteen and twenty-two. Presley triggered a juggernaut of demand for his records by near-teens and early teens aged ten and up. Along with Presley's "ducktail" haircut, the demand for black slacks and loose, open-necked shirts resulted in new lines of clothing for teenaged boys whereas a girl might get a pink portable 45 rpm record player for her bedroom. Meanwhile American teenagers began buying newly available portable transistor radios[50] and listened to rock 'n' roll on them (helping to propel that fledgling industry from an estimated 100,000 units sold in 1955 to 5,000,000 units by the end of 1958). Teens were asserting more independence and Presley became a national symbol of their parents' consternation.
Presley in 1957
Presley's impact on the American youth consumer market was noted on the front page of The Wall Street Journal on December 31, 1956 when business journalist Louis M. Kohlmeier wrote, "Elvis Presley today is a business," and reported on the singer's record and merchandise sales. Half a century later, historian Ian Brailsford (University of Auckland, New Zealand) commented, "The phenomenal success of Elvis Presley in 1956 convinced many doubters of the financial opportunities existing in the youth market."[51]
Military service
On December 20, 1957, at the peak of his career, Presley received his draft board notice for his mandatory service in the United States Army. He was worried that his absence in the public eye for 2 years, while serving in the Army, might end his career. Even more worried were Hal Wallis and Paramount who already spent $350,000 on pre-production of Presley's latest film King Creole and they feared of suspending the project or worse canceling it. Fortunately, the Memphis Draft Board granted Wallis and Colonel Parker a deferment until March 20 so Presley could complete his film project.[52] On 24 March1958, Presley joined his unit, 1st Battalion, 32nd Armored Regiment and was posted to Germany.