The development of sustainable tourism in Turkey (стр. 3 из 4)

Developments towards mass tourism activities and particularistic approaches to tourism planning in Turkey have led to:

· Mass concentration at the Mediterranean and Aegean Coastal areas

· Distorted urban development\ house-building in back-shore and adjacent areas

· Deficient Infrastructure and environmental problems

In an effort to convert this adverse structure into a positive, favourable one, an integrated policy and strategy and application based approaches are being set within the scope of Tourism Strategy of Turkey-2023.

Turkey has set out plans for its tourism industry in the years leading up to 2023, when it will celebrate the 100th anniversary of the founding of the Turkish Republic.

As Turkey's undersecretary of tourism and culture, Ismet Yilmaz, said “the country could attract 50m foreign visitors a year and $50bn (Ј25.2 billion) in revenue by 2023.” However, he stressed that Turkey may have to move away from the current dominant model of tourism to achieve its goals, (Today's Zaman,03 March 2008 ) “For this to happen, the weight of sun, sea and sand tourism should shrink in the total tourism revenue figures while the share of other types of tourism increases,” Mr Yilmaz said. The minister added that, as well as establishing new resorts to attract wealthier visitors, the Turkish tourism industry would have to increase capacity in accommodation facilities to at least 1.25m beds. Turkey must also have a fleet of 500 planes, Mr Yilmaz predicted, as well as 5m people working in the tourism industry, ten conference centres, 40 marinas and 25 seaports.

The Culture and Tourism Ministry, which has completed its tourism strategy for the centennial of the Republic of Turkey in 2023, will create nine culture and tourism zones and seven tourism development corridors. By 2023, 10 tourism cities, 11 cruise ports, nine marinas and one airport will be part of the first leg of the tourism strategy; the first leg will be completed in 2013.

Turkey, which seeks to increase its bed capacity to 1.5 million, and the number of tourists visiting the country to 40 million in 2013, also plans to attract $50 billion in revenue from tourism activities involving foreign tourists. The goal for domestic tourism is $20 billion. Turkey, which plans to secure $1,000 in revenue per tourist, is set to make one of the biggest jumps in tourism in Europe.

The tourism strategy, implemented in coordination with the Transportation Ministry, State Planning Organization (DPT), Ministry of Public Works and Settlement, and Ministry of Energy and Natural Resources, requires a review of all coastlines of Turkey. (01 February 2009, Εrcan Yavuz, ANKARA)

The strategy of the Ministry of Tourism and Culture of Turkey, to develop the new level of tourism is “to exhibit a planning approach that supports economic growth, is physically applicable and socially oriented and fairly reflects the principle of sustainable tourism”

The vision of the Turkey is “with the adoption with sustainable tourism approach tourism and travel industry will be brought to a leading position for leveraging rates of employment and regional development and it will be ensured that Turkey becomes a world brand in tourism and a major destination in the list of the top five countries receiving the highest number of tourist and highest tourism revenues by 2023”

The introduced document provides some suggestions to realize the vision, such as creating tourism products based on tourist profile, to strengthen international cooperation, to help increase the competitiveness of the tourism sector through creation of regional tourism brands rather than relying upon cheaper products, so on.

The document breaks down the individual actions on the following schedule, according to their implementation priority and expected returns on the timeline.

Table 7:Tourism strategy of Turkey-2023 Implementation phase

Source: The Ministry of Tourism and Culture of Turkey

Hypothesis

The second research question is:

Is Turkey becoming a world brand in tourism and has the possibility of becoming the major destination in the list of the top five countries receiving the highest number of tourist?

With its objectives:

+Examination of the world brands in tourism

+Examination of possibilities and opportunities of Turkey to become the major description in the list of the top 5.

Word brands in tourism

The World Tourism Organization reports the following ten countries as the most visited in 2007 by number of international travelers. When compared to 2006, Ukraine entered the top ten list, surpassing Russia, Austria and Mexico. Most of the top visited countries continue to be on the European continent.

Out of a global total of 903 million tourists in 2007, the following countries are the most visited.

Rank Country International tourist arrivals

1 France 81.9 million

2 Spain 59.2 million

3 United States 56 million

4 China 54.7 million

5 Italy 43.7 million

6 United Kingdom 30.7 million

7 Germany 24.4 million

8 Ukraine 23.1 million

9 Turkey 22.2 million

10 Mexico 21.4 million

www.wikipedia.org

In arrivals, France holds to its first position ahead of Spain and the USA, while in receipts the USA ranks first, France third and Spain maintains second place. China and Italy alternate in 4th and 5th position, in both rankings followed by UK and Germany(UNWTO World tourism barometr) .

France

France attracted 81.9 million foreign tourists in 2007 (surpassing its population), a 3.8% increase compared to 2006, making it the most popular tourist destination in the world.[1] This 81.9 million figure excludes people staying less than 24 hours in France, such as northern Europeans crossing France on their way to Morocco , Spain or Italy in summer.(www.wikipedia.org)

France’s tourism policy is conducted by the Minister of State, attached to the Minister for the Economy, Finance and Employment, responsible for Consumer Affairs and Tourism. It was essentially defined at two interministerial committee meetings on tourism in 2003 and 2004 and has three major thrusts:

·Strengthening France as a destination so as to increase tourist visits;

·Furthering the tourism economy by adapting what France has to offer to tourists’ demands through quality-related measures;

·Better ensuring access for everyone to holidays in promoting social tourism.

Tourism is a pillar of the French economy, it accounts for 6.3% of GDP and

generates 2 million jobs directly or indirectly. Tourism is the third leading sector when it

comes to job creation. Tourism revenues stood at €35 billion in 2006 versus €32.8 billion in

2004. (Ministry of Foreign and European Affairs, 2007)

Spain

Spain is the world's second biggest tourist destination after France. The tourism sector accounts for about 11 per cent of the country's jobs and gross domestic product. Tourism in Spain was developed during the last years of Francisco Franco’s dictatorship, when the country became a popular place for summer holidays, especially for tourists from the United Kingdom, France, Germany and Scandinavia. Since then Spain has been the second most visited country of the world after France. In 2007 almost 60 million foreign tourists were received, according to tthe World Tourism Organization, that has its headquarters in Madrid. Spain's tourism spending annually is over £46 Billion, the highest tourism spending in any nation worldwide except the USA with $74 Billion.

(www.wikipedia.org)

Gross Domestic Product (GDP)

The contribution of Travel & Tourism to Gross Domestic Product is expected to decline from 16.3% (EUR180.3 bn or US$251.5 bn) in 2009 to 15.0% (EUR297.6 bn or US$380.5 bn) by 2019.

Employment

The contribution of the Travel & Tourism economy to employment is expected to fall to 3,381,000 jobs in 2009, 17.0% of total employment or 1 in every 5.9 jobs to 3,827,000 jobs, 15.6% of total employment or 1 in every 6.4 jobs by 2019.

Growth

Real GDP growth for Travel & Tourism economy is expected to be -4.9% in 2009 and to average 1.9% per annum over the coming 10 years.

(The World Tourism & Travel Council, http://www.wttc.org )

United States

Tourism in the United States is a large industry that serves millions of international and domestic tourists yearly.

The travel and tourism industry in the United States was among the first commercial casualties of the September 11, 2001 attacks, a series of terrorist attacks on the US.In the US, tourism is either the first, second or third largest employer in 29 states, employing 7.3 million in 2004, to take care of 1.19 billion trips tourists took in the US in 2005. As of 2007, there are 2,462 registered National Historic Landmarks (NHL) recognized by the United States government. As of 2008, the most visited tourist attraction in the US is Times Square in Manhattan, New York City which attracts approximately 35 million visitors yearly. (www.wikipedia.org)

Table 8: International Arrivals to the Us (1997-2007)

Gross Domestic Product (GDP)

The contribution of Travel & Tourism to Gross Domestic Product is expected to rise from 9.5% (US$1,356.9 bn) in 2009 to 9.8% (US$2,358.0 bn) by 2019.

Employment

The contribution of the Travel & Tourism economy to employment is expected to rise from 13,850,000 jobs in 2009, 9.7% of total employment or 1 in every 10.3 jobs to 15,552,000 jobs, 10.1% of total employment or 1 in every 9.9 jobs by 2019.

Growth

Real GDP growth for Travel & Tourism economy is expected to be -4.2% in 2009 and to average 3.3% per annum over the coming 10 years.

(The World Tourism & Travel Council, http://www.wttc.org )

China

China has become a major tourist destination, especially since its opening to the world in the late 1970s. In 1978, China received about 230,000 international foreign tourists, mostly because of the severe limitations that the government placed on who was allowed to visit the country and who was not.In 2006, according to the UNWTO, China received 49.6 million international visitors, making it the fourth most visited countries in the world.

While the gap between the massive luxury hotels in the big cities and the more limited facilities elsewhere, hotel building continues apace. The number of tourist hotels shot up from 5,782 in 1998 to 8,880 by 2002. By 2003 China had some 9,751 tourist hotels and a burgeoning hospitality industry, much of it joint ventures with foreign partners. Two major factors that will cause a rapid increase in inbound tourism for the next five years are the 2008 Summer Olympics and the Shanghai 2010 Expo. (www.wikipedia.org)

Gross Domestic Product (GDP)

The contribution of Travel & Tourism to Gross Domestic Product is expected to decline from 9.8% (CNY2,993.7 bn or US$449.3 bn) in 2009 to 9.7% (CNY9,679.2 bn or US$1,597.0 bn) by 2019.

Employment

The contribution of the Travel & Tourism economy to employment is expected to rise from 60,841,000 jobs in 2009, 7.8% of total employment or 1 in every 12.8 jobs to 83,519,000 jobs, 10.1% of total employment or 1 in every 9.9 jobs by 2019.

Growth

Real GDP growth for Travel & Tourism economy is expected to be 0.6% in 2009 and to average 9.2% per annum over the coming 10 years.

(The World Tourism & Travel Council, http://www.wttc.org )

Italy

Gross Domestic Product (GDP)

The contribution of Travel & Tourism to Gross Domestic Product is expected to rise from 9.6% (EUR152.4 bn or US$212.5 bn) in 2009 to 10.2% (EUR222.9 bn or US$285.0 bn) by 2019.

Employment

The contribution of the Travel & Tourism economy to employment is expected to rise from 2,479,000 jobs in 2009, 10.6% of total employment or 1 in every 9.5 jobs to 2,640,000 jobs, 11.4% of total employment or 1 in every 8.8 jobs by 2019.

Growth

Real GDP growth for Travel & Tourism economy is expected to be -4.4% in 2009 and to average 1.9% per annum over the coming 10 years.

(The World Tourism & Travel Council, http://www.wttc.org )

United Kingdom

Gross Domestic Product (GDP)

The contribution of Travel & Tourism to Gross Domestic Product is expected to rise from 9.4% (GBP134.7 bn or US$200.1 bn) in 2009 to 9.8% (GBP227.0 bn or US$406.3 bn) by 2019.

Employment

The contribution of the Travel & Tourism economy to employment is expected to rise from 2,947,000 jobs in 2009, 9.6% of total employment or 1 in every 10.4 jobs to 3,261,000 jobs, 9.9% of total employment or 1 in every 10.1 jobs by 2019.

Growth

Real GDP growth for Travel & Tourism economy is expected to be -0.6% in 2009 and to average 2.9% per annum over the coming 10 years.

(The World Tourism & Travel Council, http://www.wttc.org )

Germany

Gross Domestic Product (GDP)

The contribution of Travel & Tourism to Gross Domestic Product is expected to rise from 7.9% (EUR191.7 bn or US$267.3 bn) in 2009 to 8.4% (EUR288.5 bn or US$368.9 bn) by 2019.

Employment

The contribution of the Travel & Tourism economy to employment is expected to rise from 3,233,000 jobs in 2009, 8.1% of total employment or 1 in every 12.3 jobs to 3,477,000 jobs, 8.6% of total employment or 1 in every 11.6 jobs by 2019.

Growth

Real GDP growth for Travel & Tourism economy is expected to be -3.9% in 2009 and to average 2.5% per annum over the coming 10 years.

(The World Tourism & Travel Council, http://www.wttc.org )

Ukraine

Gross Domestic Product (GDP)

The contribution of Travel & Tourism to Gross Domestic Product is expected to rise from 9.0% (UAH69.0 bn or US$13,661.2 mn) in 2008 to 9.7% (UAH202.2 bn or US$36,674.4 mn) by 2018.

Employment

The contribution of the Travel & Tourism economy to employment is expected to rise from 1,542,000 jobs in 2008, 7.4% of total employment or 1 in every 13.6 jobs to 1,612,000 jobs, 7.9% of total employment or 1 in every 12.7 jobs by 2018.

Growth

Real GDP growth for Travel & Tourism economy is expected to be 7.2% in 2008 and to average 5.3% per annum over the coming 10 years.

(The World Tourism & Travel Council, http://www.wttc.org )

Mexico

Gross Domestic Product (GDP)

The contribution of Travel & Tourism to Gross Domestic Product is expected to rise from 13.3% (MXN1,657.7 bn or US$133.8 bn) in 2009 to 14.8% (MXN3,644.5 bn or US$276.9 mn) by 2019.

Employment

The contribution of the Travel & Tourism economy to employment is expected to rise from 5,631,000 jobs in 2009, 12.9% of total employment or 1 in every 7.7 jobs to 6,865,000 jobs, 14.4% of total employment or 1 in every 6.9 jobs by 2019.

Growth

Real GDP growth for Travel & Tourism economy is expected to be 0.0% in 2009 and to average 4.8% per annum over the coming 10 years.

(The World Tourism & Travel Council, http://www.wttc.org )

What helps Turkey to be in top 10 world tourism destinations? This country has good climatologic condition for tourism, this is the country of 3S (Sun, Sand, Sea), it has natural and historical environment, high bed capacity for tourists, high level of development in tourism industry, historical background and cultural heritage, the combination of tourism and urbanization, presence of plateau and village tourism and sports tourism, it’s internationally known tourism destination, there is high number of qualified employers in tourism, availability of underwater sports, developed social structure, intensive investments in education, sensitivity of the public to security issues, Turkey is providing cheap holiday opportunities, number of tourism facilities, high quality of food industry, available transportation facilities, developed infrastructure in the tourist resorts, high number of beaches with blue flag.

Nevertheless, there are some points, which make Turkey less attractive, as a tourism destination, such as undeveloped congress tourism, lack of plans for the diversification of tourism, destruction of nature and environment in some areas, high number of unqualified unemployed people, lack of social facilities for mental imbalanced and disabled people, lack of coordination between different sectors, lack of railways, lack of airports, situated near resorts.

Turkey is specialized at mass tourism today, which generally involves a large number of people visiting a small area and it can have a significant effect on both the cultural and the natural environment, consequently leading to the dramatic alter of an area. Tourism increases income level and employment opportunities in Turkey, which is closely related to the number of tourists and the total revenues earned by tourism sector. Income and employment opportunities can be seen as socio-economic impacts of tourism and they are related to each other. Particularly in rural areas, the diversification created by tourism helps communities that are possibly dependent on only one industry. Tourism is contributing to the agricultural production through indirect ways since the locals living in the villages and working in agriculture are being able to sell their products or labour to tourists, to the tourism enterprises and to neighbours that are earning wages from tourism. Although agricultural population earn small amounts from these casual sales, the additional earning opportunities are likely to benefit a higher percentage of local households than the full-time jobs generated in tourism. These agricultural earnings are the most important for the poorer people who have almost no other options for earning cash (Ashley 2000). Development of tourism in Turkey has resulted in a high number of new jobs, most of them are low-paid and seasonable from April until October, for college and university students, seasonal jobs are a good way to spend the summer while saving money for their education, improving their language skills, interacting with many people from various foreign countries and extending their perspectives.