Professional translators specialize in a certain field that they cover for their translation agency, such as technical, legal or financial translations. With this specific knowledge they are able to translate a wide range of texts accurately.
Translation agencies experience a growing demand for translations of texts from cultural institutions and media-related companies like marketing agencies or PR departments. International marketing campaigns or advertising slogans not only have to be translated, but also localized in order to adapt them for a foreign market. In these cases it’s important that the documents are not translated word for word, but rather in a way that carries the message from one language (and thus, one cultural background) to the other. But also in industry and in industrial chemistry, the work performed by a translation agency is gaining importance. Even in medicine there is a variety of medical texts that has to be translated to make them accessible worldwide and distribute medical innovations. Internet and telecommunications is another huge source of revenue for language service providers. For example, software localization is a crucial business for software companies: new applications have to be localized so they are presented in the target country’s language and suitable for local peculiarities such as different keyboard layouts.
As globalization moves forward and it is important to communicate to customers in the whole world, the demand for professional translations grows. Translation agencies will always play an important role in the provision of language services.
7. The list of the sources
1) Ilko, V. Korunets. 2003. Theory and practice of translation. – Vinnutza: Nova Knyha, pp.13-15.
2) Bassnett, S. 1991. Translation studies. London: Routledge.
3) Lotman, J., Uspensky, B. 1978. “On the semiotic mechanism of culture”, New Literary History, pp. 211-232.
4) Nida, E. 1964. “Plinciples of Correspondence”. In Veniti, L. The translation studies reader. London: Routledge.
5) Guennadi, E. Miram, Velentina, V. Daineko, Lyubov, A. Taranukha, Maryna, V. Gryschenko, Oleksandr, M. Gon. 2003. Basic translation (основи перекладу). – Kyiv: Elga Nika-Center.
6) http://www.articlesnatch.com/Article/Importance-Of-Translation/224095
7) http://ezinearticles.com/?Importance-Of-Translation-And-Interpreter-Services-On-Business-Trips&id=1174850
8) www.wallstreetstocks.net/the-importance-of-translation-services-to-different-fields-of-industry
9) http://EzineArticles.com/?expert=John_T._Smith
10) http://textronics.com/translationtheimportanceofculture.html
11) http://www.translation-services-usa.com/blog/2009/08/the-importance-of-translation/
12) http://www.articlesbase.com/business-articles/the-importance-of-translation-services-1830749.html
13) http://www.thelanguagetranslation.com/services-industry.html