[35]Tannen, Deborah. You Just Don't Understand: Women and Men in Communication. – New York: William Morrow, 1990. – P. 42.
[36]Wood, Julia T. Gendered Lives: Communication, Gender, and Culture. – Belmont, CA: Wadsworth, 1994. – P. 141-143.
[38]McArthur, L. Z., & Resko, B. G. The portrayal of men and women in American television commercials. Journal of Social Psychology, 1975, 97. – P. 209-220.
[39]Johnson, Fern. As seen on TV: Take Care of Me Twins vs Electronic Karate Fighters. –http://www.clarku.edu/activelearning/departments/english/johnson/johnsonD.cfm
[40]Levingstone, S., & Green, G. Television advertisements and the portrayal of gender. In British Journal of Social Psychology, 1986, 25. – P. 149-154.
[41] Quoted in Johnson, Fern. As seen on TV: Take Care of Me Twins vs Electronic Karate Fighters. – http://www.clarku.edu/activelearning/departments/english/johnson/johnsonD.cfm
[42]Furnham, Adrian. Gender role stereotyping in advertisements on two British radio stations. – http://www.findarticles.com/p/articles/mi_m2294/is_1_40/ai_54250825/print
[43]McArthur, L. Z., & Resko, B. G. The portrayal of men and women in American television commercials. In Journal of Social Psychology, 1975, 97. – P. 209-220.
[44]Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years. – http://www.findarticles.com/p/articles/mi_m2294/is_1999_Sept/ai_58469478/pg_1