A firm may enter the international market for many reasons. Whatever the reason international marketing can provide and efficient way of entering the market. A firm s marketing program must be adapted to foreign markets to account for differences in the business environment and target markets form nation to nation. The marketing mix may require the modification of cultural, social, economic, and legal differences. Foreign marketing requires the understanding of various additional costs, which tend to increase the prices of exported goods. The marketing program of an international company must adapt to the necessities of a foreign market. The strategies it uses to accomplish a firm s marketing goal should be the main priority of the marketing program. False assumptions frequently cause expensive mistakes in the market. The importance of international marketing