The press and the media must be reliable in the dealings with all businesses no matter what there status in the business world. All companies must be treated fairly and given the chance to prove their value to the customer. The media and the press have the ability to reach all kinds of people, of all ages, and all over the world. Having this much power it is clear that they have an impact unlike many others.
PBS
In doing this research I came across one of FAIR’s reports on the Public Broadcasting Station. Everyone is aware that this form of television is exactly that- public. The mission of PBS is simply, “to provide a voice for groups in the community that may otherwise be unheard.” This station and form of media is based on value not money. It’s reputation has been built up to be only ‘noted’ by a limited audience.
Much of the business world that PBS presents is readily available on CNN, CSPAN, and MSNBC etc. This inattention by public television to a wide ranged audience, such as the views and experiences of working people is of concern due to the large growth of business programs and the increasing visibility of the corporate voice.
PBS is commonly regarded as that of a teaching channel. This organization prides itself on the organizations and companies it presents to its audience no matter how limited it may be. PBS holds strong against privatizing and feeling confident on relying on sponsors to support their organization. This form of media probably can be noted as having among the best intentions. Educational motives, creates what may be the most honest and truthful form of communication.
That which PBS presents looks to give its viewers the clearest picture of what is being scene. Perhaps this programming which may not be regarded as highly as other stations- may deliver the best in communicating the ethics of business and what it means to be a part of the corporate world to its viewers.
IN SUM
Looking at the role the press and media plays in communicating the ethics of business makes you look at the wider spectrum of what exactly a organization is reporting and the manner in which they are presenting the material. Ethics is a big part of humanity and the only thing that at least attempts at keeping things honest. If the media and the press were not responsible for looking at various companies and reporting their findings to the consumer, then many companies would attempt at taking advantage of individuals. Companies receive the majority of their reputation, whether it be weak or strong, due to the media.
The media reinforces ethics. It is a constant reminder that the ethics in the corporate world are not to be forgotten. This is important for the sake of honest trade, consumer loyalty and the well being of all markets in the world. The individual organizations that make up the “media” hold this responsibility once there mission statement notes they have a loyalty to their reader, listener, viewer etc. Ethics and the media go hand in hand, the roles they play within each other are indispensable.
Websites contacted for information:
Bibliography
www.spj.org
www.tribune.com
www.corp.aol.com
www. fair.org
www.corp.pbs.com
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