Смекни!
smekni.com

Mtv And It (стр. 2 из 2)

Many believe that political action should be taken to regulate the sales of music

containing explicit content. In states such as Washington, the Harmful Material to Minors

Bill would create “adults only” sections in music stores. In Louisiana a $1000 fine or 6

month prison term could be handed down to violators of a proposed bill that would

prohibit the sale or distribution of “lyrics harmful to minors”. In New York a bill proposed

in March would prohibit the sale of music to minors with lyrics describing suicide,

sodomy, rape, incest, bestiality, adultery , murder, violent racism, religious violence,

morbid violence or the illegal use of drugs or alcohol. One can argue that such laws would

be a serious blow to the first amendment but beyond legal problems are more difficult

issues pertaining to the social responsibility of the multi-million dollar recording industry

and the increasing violence throughout American history.

MTV does not promote Classical Art music, such as Beethoven and Bach which

now can be said is on the verge of extinction. Today the ability to pay attention has

become endangered. Adolescents do not want to try and understand the meaning behind

valuable music rather they prefer to just sit back and listen. As a result of this Classical

music which requires the audience’s attention are endangered too. Involvement in

Classical music promotes important human qualities such as self discipline and creativity,

which much of American youth are lacking.

“The music industry does not care about values and American culture, rather the

whole part of the relationship with the teen is just to turn them upside down and shake all

the money out of their pockets”.

MTV is a mockery of American culture. Shows such as the Tom Green show and

The Andy Dick show display gruesome acts of stupidity, which to some is not at all

amusing and can in no way be seen as entertainment. MTV has brought about many

stereotypes. Blacks are perceived as violent sex driven gangsters. Women are displayed

solely as sex symbols, lacking any integrity or value as human beings. After the many years

of fighting for equal rights, MTV has emerged and turned everything around.

MTV has changed the quality of music. Image and performance has become of

such great importance that the quality of music has slowly disappeared. True music has

vanished.

MTV, although containing so many bad qualities has brought about some good in

the American culture and entertainment and music industry. It has helped our economy

remain on top. With publicity and constantly keeping performers in the public eye, various

artists have been recognized and risen to stardom. MTV shaped stars into teen ro-models

and with publicizing certain images it promoted an idealized teen lifestyle. Stars can

express themselves in just about which ever way they please and can set themselves with a

certain image they want perceived of them by the public. MTV is a vehicle for promoting

trends and new styles. MTV helped build the booming multi-million dollar entertainment

and music industry we have today. MTV uses commercial logic. This being the idea that

everything is dedicated to the idea of selling something. The teen’s power has risen

throughout the years since certain products and music go by what they, the consumer,

wants. MTV is like a 24 hour infomercial. Sometimes it’s an advertisement paid for by a

company to sell a project. Sometimes its a music video, which in other terms is an

informercial to sell a record label. Sometimes it’s a set filled with trendy clothes to sell a

look that includes production of that set. MTV is the ultimate gatekeeper of the American

industry because so many people watch it and if an artist is on there the chances of success

increase greatly.

With MTV’s power to influence American and worldwide youth, it has been able

to bring across certain messages about serious issues such as racism and drugs through

music and television. MTV has so much power since it consists of television and music,

two very important aspects of communication. Music was given more importance and

value since now it was not just for mere entertainment but rather to bring about change in

the world. Today even religion is brought into music. Music is changing and connecting

with a whole new audience, increasing sales and changing the way people perceive music.

MTV has hosted and aired many Benefit concerts and fund-raiser to raise money for

causes such as s hunger and worldwide poverty. It in many ways brought the people of

the world closer together in its pursuit to create a better world.

MTV has given American youth a club where they can always belong. They were

given a channel of their very own where anyone could be a member and a door was

opened which allowed adolescents to interact with their ro-model on a more personal

basis. MTV keeps American youth updated with every day news and events occurring

worldwide. It keeps them aware of certain issues and problems they must face.

MTV brought blacks and whites closer together, primarily because of pop culture.

Today hip-hop, rap, ragae and R&B have been greatly accepted in the music industry and

have had great success. Blacks were given more respect and were looked up upon by the

Youth of America. Blacks have finally received their reward for the constant fight for

equality and acceptance throughout the years. Latin and Middle Eastern music have also

been greatly accepted. Women are now ro-models for the youth of America and are seen

as powerful figures equal to all. Women solo acts and groups were formed. Women were

a great addition to the rise of our economy.

MTV promoted and encouraged creative music. Many different kinds of music

have emerged from dance to country due to MTV’s publicity and support of various new

artists. Without MTV many artist may not have achieved the success that they had.