Texas Monthly, April 1989: pp. 98-103. 3. Baiada, R. Michael. "Southwest
Airlines: Below the Surface." Airline Pilot, July 1994: pp. 19-22. 4.
Chakravarty, p. 49. 5. Freiberg, Kevin. Nuts! Southwest Airlines Crazy Recipe
for Business and Personal Success; 1st ed.; Bard Press: Texas, 1996. 6. Jacob,
Rahul. "Corporate Reputations." Fortune, March 1995 pp. 72- 76. 7.
Jones, Del. "Low-Cost Carrier Still Challenging Industry." USA Today,
July 10, 1995. Abstract: The "Southwest" Experience Purpose: This
paper will give a historical overview of Southwest Airlines, discuss the
ingredients to the company success, offer some financial strengths and present a
final conclusion. Introduction: First flight and my strange yet refreshing
experience aboard Southwest Airlines. Section I: A brief year to year synopsis
of the airline. Section II: A club and its culture. Section III: A momentary
look at a few of their economical accomplishments. Section IV: Conclusion
Baiada, R. Michael. "Southwest Airlines: Below the Surface."
Airline Pilot, July 1994: pp. 19-22. Chakravarty, Subrata. "A Model of
Superb Management: Hit’em Hardest with the Mostest." Forbes, September
1991: pp. 48-51. Freiberg, Kevin. Nuts! Southwest Airlines Crazy Recipe for
Business and Personal Success; 1st ed.; Bard Press: Texas, 1996. Jacob, Rahul.
"Corporate Reputations." Fortune, March 1995 pp. 72-76. Jarboe, Jan.
"A Boy and His Airline." Texas Monthly, April 1989: pp. 98- 103.
Jones, Del. "Low-Cost Carrier Still Challenging Industry." USA Today,
July 10, 1995.